Nobody could have put it better than Bill Barich, lead writer for the HBO racing series Luck when he told the audience at the plenary session of Asian Racing Conference titled ``Connecting racing with popular culture,`` that racing itself is great democracy highlighting the fact that the sport attracts people from all walks of life, from a billionaire to the man with no means.
Bill Barich and best-selling author Don Watson highlighted the facets of racing and how it needed to connect more with popular culture in order to grow at the Hong Kong Convention and Exhibition Centre.

The American writer Barich`s first book, Laughing in the Hills, has become a classic racetrack novel. Barich described how he immersed himself in racing`s sub-culture as he spent 10 weeks at an American racetrack, getting to know the characters, hearing their fascinating stories and making notes.

“It`s the notion of a confined universe,” he said. “That`s what we tried to show with Luck. Their lives are absolutely enmeshed with the horse, with the circumstance of seeing the same people and having to deal with the same people on a day-to-day basis.

“When my first book was published people wrote to me, and at least two-thirds of them wanted to tell me their story of how they got into racing,” said Barich. “Invariably they began with ‘I had an uncle, a father – somebody – who took me to the races as a child` and when they`re a child they`re not interested in the gambling aspect, they`re interested in the horse. And I really think that`s the thing that`s got to be sold through popular culture – it`s the thing that keeps people involved.”

Mr Watson, one of Australia`s most distinguished writers and public speakers and a recipient of the 2010 Philip Hodgins Memorial Medal for Australian Literature, spoke about his experiences as a fan of horseracing and as the owner over the years of around 30 low grade racehorses.

“The attraction of racing is the horse,” he said. “We idolise great horses – I would not like to think how much of my childhood was spent thinking about Tulloch, the great Australian horse. I was probably in love with him most of my childhood.

“You need to own an ordinary horse to know what a freak a champion racehorse is,” he continued. “What actually attracts people to racing is a charismatic horse. The face of racing is always the horse.” And in suggesting that the televisual coverage of the race could be enhanced, he said: “Every race should be about the drama of the race, the drama of the horse – that seems to be further and further out of our focus.”

Chris Luoni and Gerald Fell, co-founders of the New Zealand Racing Hall of Fame, told how the project was formulated and the Hall of Fame established, with its first induction night held in 2006.

The duo highlighted how the induction events share with a wider audience the fun and folklore of racing`s fascinating culture through the characters that enliven the sport. They also told how inductees` stories, photos and video footage of past glories are shared online at www.racinghalloffame.co.nz, which has become the New Zealand breeding and racing industry`s on-line history cache and a vital educational tool.

Courtesy: http://www.archk2014.com